Gen Z, Wellness

I'm sure you know one.  They are that 24-year-old one that has a water bottle the size of a fire extinguisher.  Maybe the one  that spluges on the product in recycled packaging, even if they can't afford it. Or the one who drops half a paycheck on a wrinkle serum a long times before the wrinkles normally appear.

They are part of Generation Z, born between 1997 and 2012.   This makes the oldest about 29 and the youngest still in school.  That amounts to around 70 million of them the United States alone.  The are already outnumbering the baby boomers in the workforce and byu 2030 they will make up to a third of the workforce.  They are the new coworker, the new customer or the new neighbor.