While our books and podcasts go into the legal, logistical, and tax considerations of running a small business, we realize that some people like to explore the subjects of small business from a more expansive point of view. That's why we have created the Library. For those who like to delve into all the nuances of running a small business. |
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10 Traits of Successful Business People
Setting out to become an entrepreneur requires a great deal of determination and hard work. You will need to set goals, take action, assess your progress, make adjustments, and have a clear financial map drawn out.
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5 Little Changes to Your Website to Boost Sales
The internet has become a prominent place in commerce, and research shows that digital interactions influenced retail sales to the tune of 2.2 trillion in 2015. That number will only continue to increase and your business needs to take notice.
According to data from Eisenberg Holdings, for every $92 the average company spends to get customers to their site, they spend just $1 to convert them. Somehow that fact is being ignored. All the attention is about driving traffic, instead of what really matters - getting people to convert.
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5 Ways for Your Business to Become Creditworthy
The definition of a creditworthy business is a company that is considered suitable to receive credit because of a positive history of paying money back. For business owners it is essential to not only maintain a favorable personal credit rating; it's equally important in building and maintaining a strong business credit rating as well.
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A Brief History of Business Plans
One of the best ways to succeed in life is to learn from the successes and mistakes that other people have made. This is true when it comes to creating business plans also. Even though over the years how we present business plans has changed - from using parchment paper to PowerPoint presentations - the end result is still to have a written plan that demonstrates to the business owner and possible investors how to make a profit.
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Battle for Millennials' Loyalty
Millennials have become the largest generation in the United States, and purchase nearly $600 billion each year. With that much money at stake, brands know they must earn their trust and loyalty.
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Blogging Can Increase Your Business Exposure
Blogging can help to increase exposure to your target client base and demonstrate that you are an expert in your industry - if you do it correctly. Statistics show that 47% of buyers view 3 to 5 articles on a site before engaging with a sales rep. Your task is to get them reading those articles on your site, instead of your competitors. Follow are five ways that blogging can help get those people to your site.
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Direct Mail is Making a Comeback
It seems that email marketing, social media marketing and online marketing are grabbing most of the attention in recent years. Many people think direct mail marketing is an outdated concept. Not so fast - Direct mail is enjoying something of a renaissance thanks in part to (surprise!) young consumers. Here's what you need to know to make direct mail work for you.