Our Podcasts:
Now You Can Watch, Listen, or Read — All in One Place!
If you've visited our podcast before, you may remember having to go to YouTube to watch an episode, Buzzsprout to listen to it, or another location to read the transcript.
Well, we've changed all that!
We've completely redesigned the podcast section of the Seagull Technologies website to make it easier than ever to explore our growing collection of educational episodes.
Now, each podcast has its own dedicated page where you can enjoy the episode in whichever format works best for you:
- Watch it: Prefer video? Watch the episode directly on our website through YouTube.
- Listen to it: Want to listen while driving, exercising, or working around the house? Use the built-in audio player.
- Read it: Prefer reading or looking up something discussed in an episode? Expand the full written transcript right on the page.
Three ways to enjoy the same information, all in one convenient location!
Easier to Find What Interests You
We've also improved the episode descriptions and added information about the questions and topics covered in each podcast. This makes it easier to decide which episodes are most relevant to your interests.
Our podcasts explore a variety of subjects related to starting, operating, and growing a small business, including business planning, marketing, legal considerations, taxes, and lessons learned from other entrepreneurs.
Catch Up on What You've Missed
With all our episodes organized in one convenient podcast directory, you can browse through previous programs, discover topics you may have missed, and even binge-watch or binge-listen to several episodes whenever you have some extra time.
Whether you're thinking about starting a business, already operating one, or simply interested in learning something new, there's plenty of useful information waiting for you.
And the best part? All of our podcasts are free!
We invite you to explore the newly improved podcast section and see what interests you.
From Our Blog
Tax inflation adjustments for tax year 2027
It's that time of year again! The Internal Revenue Service has just released the updated adjustment figures for next year. Here are the highlights for you:
The tax year 2027 adjustments described below generally apply to tax returns filed in 2028. Highlights include:
- Standard Deduction: For tax year 2027, the standard deduction increases to $33,200 for married couples filing jointly, up $1,000 from 2026. For single taxpayers and married individuals filing separately, the standard deduction rises to $16,600 for tax year 2027. For heads of household, it rises to $24,925.
- Marginal Rates: For tax year 2027, the top tax rate remains 37% for individual single taxpayers with incomes greater than $661,375 ($793,650 for married couples filing jointly). The other rates are:
What Gen Z Actually Values
I'm sure you know one. They are that 24-year-old one that has a water bottle the size of a fire extinguisher. Maybe the one that spluges on the product in recycled packaging, even if they can't afford it. Or the one who drops half a paycheck on a wrinkle serum a long times before the wrinkles normally appear.
They are part of Generation Z, born between 1997 and 2012. This makes the oldest about 29 and the youngest still in school. That amounts to around 70 million of them the United States alone. The are already outnumbering the baby boomers in the workforce and byu 2030 they will make up to a third of the workforce. They are the new coworker, the new customer or the new neighbor.
They are the first generation that has grown up with the whole world in their pockets. Every fact, trend, stranger or crisis is only a thumb-swipe away from the time they were old enough to hold a phone. Then the pandemic came along and sharpened their focus on mental health, fitness, and preventive care. These combined forces have shaped almost everything else about them. They have become informed, overwhelmed, idealistic, anxious, careful with their health and unsure about their future.
As a business person, we need to understand what our new clients/customers are looking for.
From Our Podcast
Can Your Business Run Without You?
Could your business continue operating if you took a two-week vacation and completely disconnected from work? Or have you created a business that depends on you for every decision, task, and customer interaction?
In this episode of Mastering Business Basics — The Podcast, Roger Pearson talks with Joe Casabona, a productivity and automation specialist who helps solopreneurs and small-business owners reclaim their time without relying entirely on artificial intelligence or hiring a large team.
Joe shares how the pressures of running a business while raising a young family led him to rethink his approach to work. By examining how he spent his time, eliminating unnecessary tasks, and developing more effective systems, he eventually created a business that allowed him to take six weeks away from work following the birth of his third child.
Traditional Online Marketing vs AI
Is traditional online advertising still worth the investment, or is artificial intelligence changing the way small businesses should approach marketing?
In this episode of Mastering Business Basics — The Podcast, Roger Pearson talks with Jeremy Yang, founder of Digital Goliath Marketing, about the challenges of paid digital advertising and how AI is influencing the marketing industry.
Jeremy explains why Google Ads and Facebook advertising work better for some businesses than others, how customer buying behavior affects advertising results, and why building an email list remains important for developing long-term customer relationships. He also discusses common advertising mistakes, including poor sales follow-up, inadequate tracking, and businesses that aren't prepared to handle an increase in customers.
Thank you for being part of the Seagull Technologies community. We look forward to sharing more useful information, ideas, and resources in future issues.
Roger Pearson
Seagull Technologies, Inc.