While our books and podcasts go into the legal, logistical, and tax considerations of running a small business, we realize that some people like to explore the subjects of small business from a more expansive point of view. That's why we have created the Library. For those who like to delve into all the nuances of running a small business. |
Library - Web Development
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How to Improve Your Website's Homepage
Your website is your virtual place of business. Like your regular place of business, you want it to be neat, clean, attractive, inviting and professional looking.
Below are 7 low cost ways to improve a homepage to meet today's standards - and they are not really that hard to do.
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Mapping Out Your Website
So you've finally decided to build a website for you business, but not so fast! You need to make sure you're headed in the right direction first. Each step in building your website is connected. Lay a solid foundation to make sure your website building project doesn't turn out to be a jangled mess by started with these five basic steps:
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Optimizing Images for Your Website
Images are important to your website because they are content — the kind of content that has a huge impact on people. While it doesn't take long to read a short paragraph, images can be processed in 13 milliseconds — 60,000 times faster than text alone.
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Producing Better Web Videos
If you are really serious about marketing your business, you can no longer ignore the world of video production. Look around YouTube for a while and you will notice that almost every major company has videos posted.
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Protecting Your Website Against Cyber Threats
Just because you run a small eCommerce site, don't think that you are too small to escape the attention of cyber criminals. The facts are that 43 percent of all cyberattacks in 2018 were against small businesses.
Thankfully, most cyberattacks can be prevented with some basic security strategies. Let's first take a look at the types of security threats you need to look out for.