While there are many reasons why you should be marketing on social media, here are the four most beneficial to consider:
Brand Awareness
In 2018, there were over 3.2 billion people on social media around the world. With this huge amount of people social media, you can see why making sure you're business is sharing content related to your product and details about your business on a couple of platforms has the potential to greatly improve your brand awareness.
In fact, social media has shown to boost brand awareness by increasing engagement. Social engagement includes things like likes, shares, comments, and re-posts. It also help you to increase brand awareness by sending traffic straight to your site. You do this by including direct links to your website in you bio, profile, and posts.
Generate Leads & Boost Conversions
Because you are advertising to people who have opted to engage with you, promoting and sharing your products on social media is a great way to improve lead generation, boost your conversions, and increase your sales.
Here are some examples of how to do that:
- Include links to your website and offers in the bio sections of your profile.
- Host live videos to make announcements, provide updates or details about exciting news at your company.
- Create contests that people can participate in by going to your social media sites.
- Sell your products through through your social media profiles. For example, Facebook and Instagram have Shopping features that you can enable on your profile. These allow your visitors/followers to click on products you've shared in posts to view information such as the price, material, and size. This way, visitors can easily proceed to checkout through the platform and buy the product directly from you.
Create Relationships With Customers
By connecting and engaging with those that follow you, you will be able to build lasting relationships between them and your business. You do this by interacting with them on your posts, answering questions, replying to comments or providing them with any help they may need.
Another great way to interact is to ask you followers for their opinions about your products, or created giveaways to reward them for interacting with you. These help build trust and show them that you value their input and support.
Learn From Your Competitors
With so much competition in the world, social media offers you a great way to keep tabs on what your competitors are doing. You can study that tactics they are using, what products that are promoting, and how they are interacting with their followers.
This gives you to get a look at what is and isn't working for your competition, and helps you determine the best way you should approach your particular market. Also, by review what others are doing helps you design a marketing plan that stands out and is unique to your brand.