Some environmental activists at the COP26 climate conference will be urging others to cut down on air travel and eat less meat, but little has been said about the billionaires flying in on their own planes on routes already served by commercial airlines.

Amazon founder Jeff Bezos' £48million Gulf Stream has led a 400-strong parade of private jets into COP26 including Prince Albert of Monaco, scores of royals and dozens of 'green' CEOs - as an extraordinary traffic jam forced empty planes to fly 30 miles to find space to park. 

Mr Bezos - who regularly lectures the world on climate change - arrived in Glasgow fresh from celebrating Microsoft founder Bill Gates' 66th birthday on a £2million-a-week superyacht off the coast of Turkey in an event that generated fresh claims of green hypocrisy. He reached the boat by helicopter, according to reports. 

Now here is an interesting idea for those of you who are trying to find a job, but are sick and tired of the cancel culture going on in our country. Their mission is to unite a community of businesses and job seekers who value and preserve the freedom to work.

RedBalloon was founded in 2021 as the solution to the ever-growing problem of government overreach and “cancel culture” invading the American workplace.  RedBalloon connects like-minded businesses and Americans who seek the freedom to work without the fear of discrimination against personal beliefs, infringement on constitutional rights, or invasion of medical privacy. 

There are certainly a lot of advanced marketing concepts out there: SMS, social media, omnichannel marketing segmentation and artificial intelligence (AI) powered segmentation for a few of them. So, it's no wonder some people may thing that email marketing is on its way out. I've been hearing email is dead for years. Nothing could be further from the truth.

The fact is that email marketing remains at the very core of most digital-marketing tools. And even though it has been around for decades, it has kept up with the time and is still a top way to reach your customers. Just check out these stats:

I was recently reading some articles about time management that made a whole lot of sense. It wasn't about some fancy new system with spreadsheets or logs or any other of the myriad systems out there. While these systems, if applied correctly, can be highly effective - they also consume a lot of time to maintain.

The first tidbit I read about is the 2-minute rule. It goes something like this: 'If something takes less than 2 minutes to do, don't put it on a list, just do it.' It got me thinking about how many things pop into my head about things I need to do, but just say to myself 'I have to remember to take care of that' or write it down on some list I have. It also made me realize how many of those things get pushed down the road until they become last minute to-do items or others where the opportunity was lost forever.

Being into all things computer, I read an interesting article about the WWW code being up for auction. Tim Bernes-Lee, a London-born computer scientist, invented the World Wide Web in 1989. This ended up revolutionizing the sharing and creation of information - one of the most significant inventions since Gutenberg invented the printing press back in the 15th century.

Sotheby's is auctioning off the digitally signed Ethereum blockchain non-fungible token (NFT), a one-of-a-kind digital asset which records ownership, includes the original source code, an animated visualization, a letter written by Berners-Lee and a digital poster of the full code from the original files.

NTFs have really become popular in recent months, including at auction. For instance, a digital-only artwork by American artist Mike Windelmann sold for nearly $70 million at Christie's in March.

LinkedIn reported some interesting data recently showing how remote marketing jobs are becoming more prevalent in US-based marketing companies. In particular, remote positions for digital marketing specialists and copywriters grew in demand over the last six months as companies have become more comfortable with work-from-home employees.

The popularity of remote work is up in general, but the growth of remote marketing jobs is a lot higher compared to other categories. For instance, 'SEO specialist" is among the top 5 marketing jobs that is highest in demand for remote positions. 

As of May 20th, 2021 the percentage of paid job postings non LinkedIn that offered "remote work" had risen by 457% compared to one year ago. For marketing roles, the amount of remote job listings increased by 177% in the last six months.

Most websites have the objective to keep you coming back, but unfortunately many use deceptive tricks to get you to do it - something we refuse to do.