I can't really remember when I first started designing web sites. What I do remember is that if was a real pain to make a change to the design, because every single page had to be re-written. Thanks for the development of Content Management Systems that separate content from design.
The process of building a successful website takes both the skills of an architect to build the code and a visionary graphic designer to create a one of kind user experience that is equal parts beautiful, functional and sustainable to years to come.
But what if your first website doesn't function correctly or if the design no longer fits your vision for your business. Below are a few lessons learned to help plan your website makeover project.
If you are really serious about marketing your business, you can no longer ignore the world of video production. Look around YouTube for a while and you will notice that almost every major company has videos posted.
There's plenty of advice out there about choosing a business name, such as the need to do a name search in your state, a trademark search, register the name, and other key legal issues. Those are all important factors to consider as you choose a business name.
But I'd like to focus today on five considerations you should also be thinking about. These five things may be overlooked when choosing a business name (or thinking about a re-branding of your business):
The internet has become a prominent place in commerce, and research shows that digital interactions influenced retail sales to the tune of 2.2 trillion in 2015. That number will only continue to increase and your business needs to take notice.
According to data from Eisenberg Holdings, for every $92 the average company spends to get customers to their site, they spend just $1 to convert them. Somehow that fact is being ignored. All the attention is about driving traffic, instead of what really matters - getting people to convert.