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  1. Building a Content Plan for Your Website

    Building a Content Plan for Your Website … you meet the needs of your target market, and also your own business objectives. Four Steps to Building a …

  2. Optimizing Images for Your Website

    Optimizing Images for Your Website … Images are important to your website because they are content — the kind of content that has a huge impact on … which can improve your website’s performance. Building an image sitemap isn’t something you’ll have to …

  3. Why You Should Brand Yourself

    … a time when anyone with an internet connection and engaging content can reach an audience of millions.  But even you if … want to be an internet 'star', what you post online becomes your Personal Brand and will influence your life in ways you … Pinterest that might be just right for your message. Building your own website or writing your own newsletter are …

  4. Mapping Out Your Website

    Mapping Out Your Website … you're headed in the right direction first.  Each step in building your website is connected.  Lay a solid foundation … throw that in at the point also.   Collect your content . Go through your files and social media profiles …

  5. List Segmentation in Email Marketing

    … Segmentation is one such best practices. Segmenting your communications can vastly improve your  email … your email database into various segments and tailoring the content in your emails to those individual groups of … example, you might cater to the landlord of a big apartment building as well as the owner of a single family home. These …

  6. eCourses

    … is a series of related lessons that are delivered by your autoresponder, email service or website. The difference … First, the eCourse lessons are themed together, one building on top of the previous one and leading to the next … to action, suggested next step, or offer relevant to your content (i.e. for the Institute, this could be a suggestion …