MLM vs CDM Comparison - Part One

Typical Multi-Level-Marketing
Consumer Direct Marketing

MLMs often require or encourage "business builders" to "invest" in substantial amounts of inventory each month to qualify for bonuses

There is no "investment".  Customers purchase only what they will use up on a monthly basis. Customers purchase directly from the factory, so there is no need to purchase inventory. Therefore, there is no risk of financial loss.

MLMs often sell products no one really uses--like cases of magical fruit juice, magnets, or green algae--causing increased strains on family budgets. Markets products already used in households on a daily basis - and have to be higher quality, more effective, and often safer to use than grocery store or drugstore brands. This means it is actually cost effective to use better quality products.

MLMs often back up phenomenal product claims with folklore and testimonials rather than science and laboratory studies. Product claims are backed by legitimate science and research, with scientific studies done against its competitors. 

MLMs often require their distributors to resell products to their customers. 

Does not require any of its products to be resold to someone else.  In fact, policy prohibits reselling.  Everyone purchases directly from the company.